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Website Translation as a Marketing Tool

Translators USA is receiving an increased number of requests for website translation. Many companies that are turning to us seek to enter the global market and through the increase of customer base, increase their profits. Some are looking for Translators USA services to improve their ranking in search engine results pages (SERP) for the target markets but many are also using website translation as a marketing tool because it provides one of the easiest yet one of the most effective ways to market both their company and products/service.

The Reasoning Behind the Use of Website Translation for Marketing Purposes


The reasoning behind the use of website translation for marketing purposes is very simple. Converting a website from English-only into a multilingual website helps its owner to reach a broader audience and subsequently, market their products/service to a larger base of potential customers which is the main goal of every marketing campaign. At the same time, having a website translated also translates into increased brand recognition in the global market.

English Accounts for Less than One Third of All Languages Used in the Web

English may be the most commonly used language on the Internet but the statistics show that in total, it is used by less than one third of all Internet users. This means that companies with English-only websites aren't reaching more than two thirds of the world's population. Having a website translated into other most commonly used languages such as Chinese, Spanish, Japanese, Portuguese, German, Arabic, French and Russian has therefore become an integral part of going global.

Having a Website Translated in a Way to Appeal to the Target Market

Having your website translated into the most commonly used languages on the Internet isn't enough to make the most out of your online presence and market your products/service to the international audience. It is crucial to have it translated in a way for it to appeal to the target market. This requires a knowledgeable and professional translator but it also requires a specialized subject knowledge and localization in order to make sure that your website's content sounds right both linguistically and culturally no matter in which language it is accessed.

Expertise and Experience You Can Always Rely On

Providing professional translation services since the mid-1990s across all fields and industries, Translators USA offers expertise and experience you can always rely on. We have a database of over 9,000 language specialists with multilingual and multidisciplinary knowledge all over the world, and we guarantee to deliver both linguistically accurate and culturally appropriate website translation in more than 150 languages including all the most commonly used ones in the web. But we also guarantee to provide fast yet cost-effective translation.

If you want to go global with your online business or company website, contact us through our website or by phone today. We'll get back to you within one business day with a free, non-obligatory quote.

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Wednesday, 17 January 2018
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